Questions
Frequently asked.
What Merlin is, who it is for, where the numbers come from and what happens to your data. If your question is not here, ask us.
The platform
What is Merlin?
Merlin is the client platform operated by Disrupt Digital Pty Ltd. It brings a business's live marketing performance, customer records, bookings, reviews, strategy, quarterly reports and invoices into a single login on the web and on mobile.
Who is Merlin for?
Businesses that engage Disrupt Digital for marketing services. Merlin is not sold as standalone self-serve software — accounts are provisioned by our team as part of a services engagement, and the modules an account sees match the services it has with us.
How do I get access?
Your account is created for you when your services begin, and you are invited by email. You sign in with your email address and a password at app.meetmerlin.ai. There is no public sign-up, and Merlin does not use social sign-in — your Google or Meta connections are for reading your marketing platforms, not for logging in.
Your data
What data does Merlin read from my Google account?
Only what the features you enable require, and only for the accounts and assets you select: Google Analytics reporting data and any access binding you ask us to create; Google Ads campaign performance and the manager link you initiate; Google Search Console organic performance and site verification; and Google Business Profile reviews and replies.
Merlin's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. See the full breakdown.
How do I disconnect a platform?
Open Settings → Connections in Merlin and disconnect it. We revoke the token at the provider and delete our stored copy. You can also revoke access directly at myaccount.google.com/permissions or in your Meta Business settings.
How do I delete my data?
Email privacy@disruptdigital.com.au from the address on your account. Requests are processed manually and actioned within 30 days unless a record must be retained by law, in which case we will tell you. Full instructions are here.
Is there a mobile app?
Yes — a native app for iOS and Android, not a wrapped web page. It signs in to the same account and reads the same live data as the web platform, and carries the dashboard, reporting, strategy, leads, contacts and companies, tasks, bookings, billing, a notifications inbox and Merlin AI.
It follows light and dark themes, and on a white-label brand it uses that brand's colours — the login screen included.
Can Merlin be white-labelled for my agency?
Yes. Merlin runs more than one agency brand from a single platform. A partner brand gets its own domain, logo, favicon and palette in both themes, its own module mix, sender address, terms links, support contacts and billing — and its own Google Ads, Analytics and Search Console accounts behind the data.
Branding changes what a client sees; it never changes the boundaries. Data stays scoped per brand and per account on every request. There is more on the white-label page.
The company
Who operates Merlin?
Disrupt Digital Pty Ltd (ABN 84 632 577 818), an Australian company. Personal information is handled in line with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, and — for New Zealand customers — the New Zealand Privacy Act 2020. Reach us at support@disruptdigital.com.au.
Still not answered?
Ask us directly — a person from the team that runs your account replies, not a bot.
Merlin is a product of Disrupt Digital Pty Ltd (ABN 84 632 577 818).