# Strategy

The plan being run on your behalf, with its progress on the record.

Open **Strategy** in the sidebar.

## What is on the page

- **Overview** — a summary of the strategy for your business.
- **Growth roadmap** — the phases of work, with execution tracked against them so you can see
  what is done, what is under way and what is queued.
- **High-impact opportunities** — the openings identified for your business, with the
  reasoning behind each one.
- **Channel performance** — how each channel is contributing, alongside the audience picture.

## How it stays current

The strategy document is maintained by the team running your account and updated as the work
progresses. Every view on the page reads the same document, so the roadmap, the opportunities
and the channel view never disagree with each other.

## Using it in a meeting

The page is designed to be read aloud in a review: the summary sets the context, the roadmap
shows where the work has got to, and the opportunities list is the agenda for what comes next.