# Reporting

Live dashboards built from your connected advertising and analytics platforms.

Open **Reporting → Dashboards** in the sidebar.

## Building a dashboard

1. Open **Reporting → Dashboards**.
2. Open the widget library and pick a widget.
3. Drag it where it belongs on the grid, then resize it.
4. Choose which connected platforms feed it.
5. Save the layout.

An account can keep more than one dashboard and set a default, so a paid-media view and an
organic view can live side by side.

## Widgets

There are 37 widget types across five categories:

- **Performance** — spend, clicks, impressions, CPC, CPM, CTR, interaction rate
- **Conversions** — conversions, conversion rate, conversion value, cost per conversion, ROAS
- **Breakdown** — campaign, keyword, channel, device, network, landing page, city, event and
  page breakdowns
- **Strategic** — organic position and targeted keyword tracking
- **Formatting** — text and heading blocks for labelling a dashboard

Most widgets can render as a number, a graph, a bar chart, a pie chart or a table. Pick the
display type that suits the question you are answering.

## Date ranges and comparison

The date range selector sits in the dashboard header and applies to every widget at once. Set
a comparison period to see the change against the previous period or the same period last
year.

## Where the numbers come from

Each widget reads the platforms you have connected under **Settings → Connections**. A widget
with no connected source for its platform has nothing to show — connect the platform first.

Marketing metrics are stored in a dedicated analytics database so a dashboard with a long date
range stays fast.